As we enter into this innovative era of the world everything will change, from technology to music. There is a new generation of viewers and listeners whose lives are affected every day from these encounters. Music is universal and it’s effects can be seen on a daily basis. It can fill a void in someone’s life, as well as influence some of the choices we make, whether we want to admit it or not. Why don't movies have the same effect on us that music does? The answer is , music touches the soul and affects the very being of the listener. The listener can practically be reached anywhere, and be physically, emotionally, and/or mentally affected in any stage or place of their life. People from all walks of life can feel an emotion when listening to music, whether it is love or hate, because there is no denying that music evokes emotions. 

Abdog Records has set out to make music for every human being on the planet, no matter their race, culture, gender, age, sexual preference or musical preference. This new generation will be created with music, but we as a people still need to realize, that at the end of the day, it doesn't matter what it is, music can set us free. This is the reason we choose music to deliver our message. With art and music, there is hardly any limitation to the material we could present to the world!! An artist doesn’t use one canvas to convey a message, the same way an author doesn’t right the same book. There are different avenues that you can take to deliver the same message, and we can only hope you digest the significance of our message and hunger for more.